Virtual reality has evolved from a gaming novelty to a powerful business tool across industries. In 2023, companies are using VR for everything from immersive marketing to employee training and product development. The global AR/VR market is expected to reach over 3.7 billion users by 2029, making it one of the fastest-growing business technologies :cite[1]. 1. Immersive Advertising & Marketing VR advertising creates engagement levels far beyond traditional media: Try-Before-You-Buy Experiences Companies like L’Oreal and Wayfair have implemented VR try-before-you-buy campaigns. L’Oreal’s Makeup Genius app lets customers virtually test makeup through their phone’s camera, while Wayfair’s View in Room 3D…