If you want to watch the Emmy Awards in the UK this year, there is exactly one free route — and it probably is not the streaming service you would expect. The 78th Emmy Awards will be shown live and at no cost exclusively through LG Channels, the free ad-supported platform built into LG smart TVs. For British viewers who would rather not sign up for yet another subscription, that makes LG the unexpected home of awards night.
When and Where to Watch the 78th Emmy Awards
The ceremony airs in the UK on 14 September at 11:55pm BST, carried on LG’s dedicated LG 1 channel. There is no separate login and no paywall: as long as you own a compatible LG Smart TV with access to LG Channels, you can tune in. LG holds this slot as part of an ongoing partnership with the Television Academy, and the brand is serving as the Official Television and Home Appliance Partner of the Emmy season.
How to Tune In on LG Channels
Reaching the broadcast is refreshingly simple. From your LG TV home screen, open the LG Channels app or press the dedicated LG Channels button on the LG Magic Remote, then select LG 1. That is the entire setup — no account creation required just to watch the show. LG notes that its platform offers more than 300 free channels in the UK, spanning classic TV, films, live sport, news and comedy, so the Emmys sit alongside a broad free line-up rather than behind a one-off paywall.
Why LG Channels Is the Only Option
The catch is ecosystem lock-in. LG 1 is available exclusively on compatible LG TVs running webOS, so households without an LG set cannot reach the live Emmy broadcast through LG Channels at all. That exclusivity is unusual for a major awards show, where audiences have grown used to multiple watching options, but it reflects LG’s wider strategy of using headline live events to pull viewers into its free channel bundle.
What’s in the Spotlight This Year
This year’s ceremony puts prestige favourites such as The Pitt, Slow Horses, Hacks and The Bear front and centre, with the usual mix of big-name presenters and awards-night surprises. For UK fans of those series, the LG Channel route is the only free way to follow the results live as they land.
For anyone with the right television, catching the Emmys this year is about as frictionless as live TV gets: open LG Channels, pick LG 1, and settle in from 11:55pm on 14 September. Just make sure your screen is an LG before the red carpet rolls out.
Source: TrustedReviews https://www.trustedreviews.com/news/one-place-watch-emmy-awards-uk-2026